Which of the following would be the best option when rejecting an applicant?
A) Use an opening buffer that emphasizes which skills the organization could use.
B) Personalize the message by using the applicant's name.
C) Convey the news using blunt and personalized language.
D) Explain exactly why the applicant was rejected.
E) Explain exactly why another candidate was chosen over the applicant.
Answer: B
Explanation: B) Personalize the message by using the recipient's name. "Dear Applicant" can make it sound as though you never bothered to read the application.
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Define the difference between solicited cover letters and unsolicited cover letters