Which of the following qualities of packaging would NOT likely turn a casual customer into a loyal buyer?
A. making the product easier or safer to use
B. making a product convenient to store
C. promoting the brand at the point of purchase
D. making products easier to identify
E. preventing spoiling or damage
Answer: C
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The MIT Precision Products salesperson called on the dentist and described his company's new drill as having "unbelievable cutting power" and "a perfect balance to reduce hand fatigue." The dentist looked at the salesperson as if he were crazy and said, "I will never use your company's product. It was due to an MIT product that I failed to graduate with the rest of my classmates." In terms of the communication process, the dentist:
A. created noise. B. provided feedback. C. encoded the message. D. changed the communication channel. E. altered the communication medium.
What is a demand curve? Why is it useful to marketers?
What will be an ideal response?
What is the first step in preparing a proposal?
A) Identifying the purpose of the proposal B) Determining the content that will be included C) Identifying the deadline or due date D) Understanding the context of the issue E) Identifying the audience and what their needs are
The legal doctrine stating that employers have the right to fire employees for "good cause, for no cause, or even for cause morally wrong" is known as the __________________ doctrine.
Fill in the blank(s) with the appropriate word(s).