Adoption categories in the diffusion model include ______, early adopters, early majority, late majority, and laggards.

What will be an ideal response?


innovators

Communication & Mass Media

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When one student fell ill and was hospitalized with bacterial meningitis, a contagious

and sometimes deadly infection, the president of the Parent-Teacher Association asked the principal to dismiss school for the rest of the week in case other students had been infected and were now contagious. How should the principal evaluate this request? A) Find the request legitimate, since the seriousness of the matter is more crucial than the actual number of cases. B) Find the request illogical, since only one student was diagnosed and is now receiving medical attention. C) Find the request unacceptable, unless other students begin showing signs of the infection. D) Defer his evaluation until he has visited the hospital to determine how ill the student is and to what extent the condition is typical.

Communication & Mass Media

Develop a visualization step for a speech on changing a policy

What will be an ideal response?

Communication & Mass Media

The three additive primaries are red, blue, and yellow

Indicate whether the statement is true or false.

Communication & Mass Media

Values are more deeply ingrained than attitudes or beliefs and are therefore more difficult to change

Indicate whether the statement is true or false.

Communication & Mass Media