Product placement offers marketers the opportunity to link a brand with a popular character.
Answer the following statement true (T) or false (F)
True
Product placements offer advertisers several important benefits relative to traditional commercials. Having brands appear within programming offers advertisers the chance to link their products with popular characters.
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On October 1, Lawrence Company borrowed $60,000 from Fourth National Bank on a 1-year, 7% note. If the company's fiscal year ends as of December 31, Lawrence should make an entry to increase
a. interest expense, $4,200. b. notes payable, $1,050. c. interest payable, $1,050. d. prepaid interest, $3,150.
Marigold enjoys where she works and feels she has the same values and attitudes as her company. This is an example of what type of human capital?
a. Rareness b. Imitability c. Importance d. Value
Carsten and colleagues offered new perspectives on followers that cast followers in a positive light. Name three of those positive facets of being a follower.
What will be an ideal response?
Which of the following statements is true of a company's right over its employees' electronic communication??
A) ?A company cannot intercept its employees' electronic communications. B) ?A company cannot use its employees' electronic communication to determine legitimate business use. C) ?A company can monitor its employees' electronic communications without consent. D) ?A company technically owns its employees' electronic communications.