Extemporaneous speeches require no preparation or rehearsal
Indicate whether the statement is true or false
F
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Which question should most likely be answered by all companies due to the rapid move toward globalization?
A) How should we eliminate domestic competition? B) Should we diversify in a new business area in the home country? C) Where should we produce or source our products? D) How should we fulfill our environmental obligations? E) Which medium of advertising should we use in our home country?
Explain why political skill is important.
What will be an ideal response?
The story about the desk clerk at the Marriott Long Wharf Hotel in Boston is a good example of what aspect of effective service recovery?
What will be an ideal response?
"Technology push" refers to those situations in which
a. the product is released early to innovators. b. technological uncertainty prevents the product's release. c. the target market is a well defined group of "techies." d. the product is vulnerable to obsolescence. e. R&D is the prime mover behind innovation and marketing efforts and thoughts about a specific market segment are only secondary.