A puffery technique is:
a. pseudo-survey
b. irrelevant comparison
c. juxtaposition
d. all of the above
d. all of the above
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What communication strategy is most effective in connecting with others through culture?
A. behavioral confirmation B. thinking before you speak C. overaccommodation D. behavioral affirmation
Investors pushed up the value of Google and Apple higher than IBM even when IBM had greater intrinsic
value. This activity was likely based on arguments about a. corporate leadership. b. ignorance of IBM. c. the probability that IBM would decline. d. the probability that IBM would grow more slowly.
Evaluate the use of the following emotional appeals according to the principles suggested in chapter three: We need to increase defense spending by 40 billion dollars if we are to protect ourselves against outside aggression. You are either with us or against us!
Fill in the blank(s) with the appropriate word(s).
To win a lawsuit for the publication of private facts, the plaintiff must show that
A. the revelations would be highly offensive to a reasonable person. B. the facts were private. C. the public would not have a legitimate interest in the facts. D. all of the answers are correct.