Domino’s Pizza had a major public relations crisis in 2009 when ______.
A. the television news program 60 Minutes investigated the company for racial discrimination
B. employees posted a prank video to YouTube showing them tampering with pizza and sandwiches
C. several people were sickened after eating a pizza from the chain
D. the company lost a “taste test” to Papa John’s Pizza
B. employees posted a prank video to YouTube showing them tampering with pizza and sandwiches
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Which is a guideline for persuasive speaking?
A. Focus on yourself. B. Ignore the culture of the audience. C. Anticipate selective exposure. D. Choose topics that are in strong opposition to the audience's beliefs.
In two national surveys—one administered to working professionals and the other to college students taking a communication course—what speaking skill was identified by both groups as the most important for effective presentations?
a. organizing your presentation b. using your voice effectively c. understanding and adapting to your audience d. keeping your audience interested e. deciding what to say; choosing a topic or approach to your presentation
The first step in an effective introduction is to
a. state your general purpose. b. state your specific purpose. c. capture your audience's attention. d. introduce yourself.
Under what circumstances would you become involved in information-giving interviews?
What will be an ideal response?