When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content, it is referred to as
A. magaloguing.
B. pre-screening.
C. breaking the firewall.
D. an ad-pull policy.
Answer: D
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Renton has been asked to present his colleague, Rebecca, with the "Journalist of the Year" award. What is important for him to remember to say in this speech?
a. to quickly announce the recipient's name and let her talk about the award b. to talk about the last recipient of the award and his accomplishments c. to briefly refer to the occasion and mention the significance of the award d. to mention that his colleague has been up for this award twice before
A penny press is a cheap newspaper paid for at time of purchase
Indicate whether the statement is true or false
The two types of presentation software available on the market are
A. color and black-and-white. B. computerized and non-computerized. C. linear and non-linear. D. graphic and non-graphic.
You recently went to a performance which was so captivating that you realized you had actually become part of the performance. Which of Ngugi's categories encapsulates this idea?
A. Place/Setting B. Content C. Audience D. Intention/Goal