What is meant by a segmented audience?

What will be an ideal response?


A segmented audience consists of different groups, clusters or cultures that require their own distinct motivational appeals.

Communication & Mass Media

You might also like to view...

Jillian is such a cute little girl that adults often assume that she is sweet and well-behaved

What phenomenon is occurring? A. Devil effect B. Angel effect C. Halo effect D. Attribution effect

Communication & Mass Media

When a person considers speaking publicly, one of the speaker's concerns should be the cultural background of the audience

Indicate whether the statement is true or false

Communication & Mass Media

Media ethics are two plural words

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT true about presenting

your on-the-job speech? a. You should use informal language to put the audience at ease. b. You should make good eye contact, particularly with key individuals. c. You will usually speak extemporaneously. d. Your language should be appropriate to you, your audience, and the occasion.

Communication & Mass Media