The motivated sequence is used most often in

a. the speech to convince
b. the speech to stimulate
c. the speech to actuate
d. the speech to inform


Answer: c

Communication & Mass Media

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One important criterion for an information speech is objectivity

Indicate whether the statement is true or false

Communication & Mass Media

Johan created a chart to use during his speech that compared how many automobiles in the United States ran on gas and how many were electric. What form of supporting material is Johan using?

A. opinion B. experience C. data D. narrative

Communication & Mass Media

When evaluating statistical support advocates should examine relevance, reliability, and ______.

a. recency b. reactions c. reasonability d. responsibility

Communication & Mass Media

The marketing trend known as ________________

________________ ___________________ refers to the process of managing all sources of information about a product which moves the customer toward a sale and maintains customer loyalty. Fill in the blank with correct word

Communication & Mass Media