A grocery store sprays an aerosol scent that smells like fresh baked bread near its packaged bakery items. This is
A. a case of linking a response with a drive.
B. an example of trying to link a cue with a marketing mix.
C. a violation of the selective processes.
D. a case of a manager developing a need.
E. likely to have no effect because selective retention will eliminate any effect of the smell.
Answer: B
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What will be an ideal response?
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