Customer satisfaction is an important focus for marketers because
A. the financial value of a satisfied, loyal customer over time can be significant.
B. marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
C. attracting new customers is easier than keeping old ones.
D. consumers are unable to assess it by themselves.
E. a 50 percent increase in customer retention can increase a company's profits by 5 percent.
Answer: A
You might also like to view...
Product positioning starts with company engineers or product managers, not target customers
Indicate whether the statement is true or false
Researchers generally agree that the more characteristics the interviewer and the respondent have in common, the smaller the probability of a successful interview
Indicate whether the statement is true or false
Audiences who are ________-dependent derive their payoffs as a direct result of the negotiator's behavior and effectiveness.
Fill in the blank(s) with the appropriate word(s).
Marco Manufacturing contracted to sell Kurtz Industries 3,000 iron clasps. The contract specified: F.O.B. Kurtz Industries. Upon arrival and inspection, the goods were rejected by Kurtz Industries because they did not conform to the contract
specifications. In transit back to Marco Manufacturing, the common carrier's truck overturned and completely destroyed the clasps. Which statement is correct? a. Marco may sue Kurtz for the contract price, as risk of loss transferred to Kurtz at the F.O.B. point. b. Kurtz will not be liable for the purchase price. The risk of loss had not yet transferred since the goods were nonconforming. c. The loss will be split between the parties upon a 50/50 basis. d. The loss will be assigned to the party who could best bear the loss.