In what way is the ad copywriting creative process about taking risks?

a. because it is about finding freshness and spontaneity
b. because the writer has to figure out how to entertain and sell at the same time
c. because you will lose your job if your ad does not sell the client’s product
d. because you have to put yourself out there and risk being embarrassed


a. because it is about finding freshness and spontaneity

Communication & Mass Media

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It is important for you to decide on a schedule for preparing the speech. If you run short on time, it is best to skip the later steps of practice and refinement, rather than the initial steps.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What is the Blind Area (Johari Window)?

What will be an ideal response?

Communication & Mass Media

Rhonda will be giving a scripted speech at her school and plans to use chunking. Why would Rhonda do this?

A. It helps her listeners understand when she is starting a new idea. B. It gives her audience time to ask questions. C. It allows her to pause and look at her listeners. D. It makes it easier for her to memorize her speech.

Communication & Mass Media

Which of the following should you do to succeed in a job interview?

A. don't contact the potential employer after the interview B. don't ask any questions of your interviewer C. research your potential employer D. keep your answers long and detailed

Communication & Mass Media