Direct-response promotion usually relies on a(n) ________ database to target specific prospects with specific interests.
A. customer relationship management
B. sales force management
C. multidimensional preference
D. entity-attribute-value model
E. enterprise relationship management
Answer: A
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Indicate whether the statement is true or false
When Texas Instruments first introduced its line of graphing calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy initially used by Texas Instruments is called
A. customary pricing. B. odd-even pricing. C. penetration pricing. D. price skimming. E. prestige pricing.
Our next ____ meeting will be at 3 p.m. on Wednesday
A) dep't. B) dept.
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A. the amount of merchandise that can be carried in a physical store. B. price competition. C. common zoning restrictions limiting the kinds of merchandise that can be offered for sale. D. competition from other retailers. E. interactive customer service.