Which of the following sets public relations apart from advertising?

A. persuasion
B. use of internal and external goals
C. use of mass media
D. use of feedback
E. use of diffusion theory


B

Communication & Mass Media

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By examining both the time and place at which work is accomplished, Grantham (1995) discovered the variations of 

A. distributed work B. virtual organizations C. commuting D. control

Communication & Mass Media

Burger King has launched a sponsored Instagram story where people are able to interact with the polls to create their ideal burger within Instagram. This tactic would fall under which component of the PESO model?

A. paid B. shared C. owned D. none of these

Communication & Mass Media

Identify and justify the three basic principles for developing an effective presentation outline

What will be an ideal response?

Communication & Mass Media

Because it would be nearly impossible to read and evaluate the thousands of potential sources it can produce, you might find that which of the following research techniques yields too much information on your topic?

A. library research B. personal observation C. Internet search D. interview

Communication & Mass Media