Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat.
B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
A
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high-low method is used to ________.
A) determine the highest price that can be charged for a product B) separate mixed costs into their variable and fixed components C) identify the relevant and irrelevant costs of a business D) determine the sales level at highest capacity
In vendor-managed inventory, buyers share sales information directly with key suppliers
Indicate whether the statement is true or false
All of the following are relevant in a sell or process-further decision except
a. sales value at the split-off point. b. sales value after further processing. c. additional processing costs. d. joint costs.
All of the following approaches are appropriate for checking escalation of commitment to poorly performing new product development projects except:
a. give a bonus to the manager in charge of the new product development b. include naysayers or skeptics on the product review committee c. decouple the withdrawal decision from previous investments d. use a stopping rule based on objective data e. have a new manager with no prior beliefs make the continue/stop decision