Manufacturers increasingly are using global and regional brands due to
A. the demands from consumers.
B. cost, ease of transmission, brand image, and economies of scale.
C. the centralization of the marketing function.
D. the ease of supervising fewer promotion programs.
Answer: B
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
The _______________________ is the amount a brand is worth in terms of future revenues.
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