Retail or local advertising often takes the form of

A. selective-demand advertising.
B. indirect-response advertising.
C. trade advertising.
D. bait-and-switch advertising.
E. direct-action advertising.


Answer: E

Business

You might also like to view...

In most highly developed nations, services account for between two-thirds and three-fourths of the GDP

Indicate whether the statement is true or false

Business

An ________ refers to an agency that arises when a franchisor creates the image that a franchisee is its agent when in fact an actual agency does not exist

A) apparent agency B) implicit agency C) agency by ratification D) implied agency

Business

A report discussing the correct procedure to process customer complaints should be organized using a chronological order

Indicate whether the statement is true or false

Business

Which of the following describes a shareholder's preemptive rights?

A) The right of shareholders to remove members of the board of directors without cause B) The right of shareholders to call special meetings C) The right of shareholders to override actions of the board of directors D) The right to purchase shares of another shareholder pursuant to a buy-and-sell agreement E) The right to purchase a pro-rata portion of any additional shares issued by the corporation

Business