The understanding that people are more likely to carry out decisions they helped to make is based on the research of ____________.
A) Kurt Lewin
B) Douglas McGregor
C) Frederick Taylor
D) Chester Barnard
A) Kurt Lewin
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Through product line extensions (i.e. new products and acquisitions of other brands) many companies have diversified and have a(n) ________________ of brands.
a. Category b. Allegiance c. Hierarchy d. Portfolio
Which activities do production and materials management components perform?
A. Track employee information including payroll, benefits, compensation, performance assessment and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities. B. Handle the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting and quality control. C. Manage accounting data and financial processes within the enterprise with functions such as general ledger, accounts payable, accounts receivable, budgeting and asset management. D. None of the above.
Which of the following is true about price? ?
A. ?Price has no psychological impact on customers. B. ?Price always takes the form of money paid. C. ?Price relates directly to variable costs. D. ?Marketers do not use price symbolically. E. ?It is the only marketing mix variable that can be changed quickly to respond to shifts in demand.
Which of the following will not tend to increase the standard error of the slope?
A) increase the sample size B) decrease the variation in x C) decrease the SSE D) decrease in the standard error of the estimate