Keller Company is evaluating its two divisions, North Division and South Division. Data for the North Division include sales of $250,000, variable costs of $125,000, and fixed costs of $200,000, 50 percent of which are traceable to the division. Data for the South Division include sales of $300,000, variable costs of $175,000, and fixed costs of $225,000, 60 percent of which are traceable to the
division. Divisional income (or segment margin) for North Division is
A) $(75,000).
B) $25,000.
C) $125,000.
D) $75,000.
B
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Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share. B) Marketers want to increase the share they get of the customer's purchasing in their product categories. C) Marketers want to diversify their operations and customize their products to cater to the entire market. D) Marketers want to continuously increase their customers' levels of satisfaction. E) Marketers want to turn satisfied customers into delighted customers.
Property owned by a spouse prior to marriage as well as inheritances and gifts received by a spouse during the marriage are referred to as ________
A) separate property B) marital property C) community property D) reciprocal property
Because of budget cutbacks, you must lay off your receptionist. What is the best way for you to deliver this message?
A) Send her an e-mail message. B) Send her a brief text message. C) Meet with her in a face-to-face conversation. D) Leave her a voice mail message.
The ending of your presentation should
A) summarize the main points you made. B) include a quotation from a famous person. C) refer to the lack of time for more supporting evidence. D) avoid conclusions and recommendations that could bias the audience. E) fade out slowly to leave your audience on a high note.