Consumers can show their allegiance to retail outlets or product or service brands. Marketers can use this information to segment consumers by ________
A) life events
B) loyalty
C) values
D) perception
E) needs
B
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Hayden, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would NOTÂ be a customer benefit considered in his determination of this product's value?
A. Speed of delivery B. Ease of installation C. Availability of technical support D. Availability of training assistance E. Monetary price
Assuming no exemption applies, what is the penalty for a violation of section 5 of the 1933 Act through offering a security for sale without an effective registration statement or by means of a noncomplying prospectus?
a. The purchaser may keep the shares if the investment proves successful; or if within one year from the date of purchase the investment proves unprofitable, the investor can get his or her money back. b. The purchaser must keep the shares if the investment proves successful; or if within one year from the date of purchase the investment proves unprofitable, the investor will be refunded his or her money. c. The investor has no option to keep the shares but will be refunded his or her money. d. The investor must hold the shares for at least two years but will be refunded his or her money if the investment has failed to show a profit within that amount of time.
Tonya and many other consumers complain to the Federal Trade Commission (FTC) that a Whoopie Wonders Company ad is deceptive. The FTC's first step is to
A. draft a formal complaint. B. investigate. C. issue a cease-and-desist order. D. require counteradvertising.
Hemisphere Financial Corporation, a U.S. firm, files a suit against Italy in a U.S. court. Italy claims foreign sovereign immunity. Under the Foreign Sovereign Immunities Act, this claim is determined by
A. a neutral third-party court. B. an international law court. C. an Italian court. D. the U.S. court in which the suit is filed.