Treating each customer seperately and giving the perception that he or she is being treated as a unique segment by delivering personalized products and services is known as:
A) selective marketing.
B) mass marketing.
C) sales orientation.
D) mass customization.
D
You might also like to view...
In an indirect channel of distribution, both vertical conflict and horizontal conflict may arise.
Answer the following statement true (T) or false (F)
In which stage of the product life cycle would a firm most likely use price reductions and reminder advertising to encourage customers to replace worn-out items?
A) growth B) youth C) maturity D) adoption E) leveling
Like chronological order, ______ order is used most frequently in informative speeches.
a. configural organization b. cause and effect organization c. spatial organization d. topical organization
The Hawthorne researchers discovered that for workers ______ was more important than previously known in understanding performance.
A. an incentive system B. the human element C. standards of production D. dimmed lights