According to the case on Martha Stewart, her magazine, Martha Stewart Living, beat the competition because
a. her total focus on practical tips, recipes and other instructional material made her magazine more useful than magazines that had a high proportion of “fluff”
b. her modest approach and demeanor was more appealing to average consumers than the other magazines’ focus on wild celebrities
c. she realized that her fans wanted to see someone they could admire and identify with enjoying the lifestyles featured in her magazine
d. she realized that the higher price of her magazine increased the status appeal of her magazine while also increasing her profit margin
c. she realized that her fans wanted to see someone they could admire and identify with enjoying the lifestyles featured in her magazine
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Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed
Indicate whether the statement is true or false
Run-in tables are always useful ways to break up dense text and to ________________
a. convey detailed information b. emphasize a point. c. expand page counts d. organize page layout
"Outliers" are points that do not seem to fit the general pattern of behavior
Indicate whether the statement is true or false
The Gift Shoppe's inventory turned over five times during the year. Similar gift shops have an inventory turnover equal to ten times per year. What explains the Gift Shoppe's inventory management?
A) The Gift Shoppe sold too much inventory during the year. B) The Gift Shoppe needs to increase sales and decrease the amount of goods on hand. C) The Gift Shoppe is performing twice as well as it competitors. D) The Gift Shoppe should increase the amount of goods on hand to accommodate the additional inventory demand.