Dinpro has been a major player in the surgical supplies market for over two decades. However,
it has steadily lost ground to United Surgicals over the past two years, with over half the
customers preferring to do business with it.
Identifying this downward trend, Dinpro has
decided that it can wrest back the market leader position through a shrewd pricing strategy.
Which of the following pricing strategies would best help Dinpro regain the market leader
status?
A) withdrawing company products from circulation to create an artificial demand and selling
products at higher prices
B) setting product prices higher than those of United Surgicals to indicate better product
quality
C) selling products at prices lower than those of the competition to maximize market share
D) introducing innovative products and setting their prices high shortly after launch to
recoup development costs
C
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