Suppose, as a marketing manager of a firm, you plan to conduct market research using qualitative measures
For the purpose of developing consumer insight you have distributed among the respondents a picture of a man and woman in a coffee shop, and have asked the respondents to make up a story about what is happening in the picture. Identify and define the type of question used in this case.
The marketing manager has used Thematic Apperception Test in this case. In Thematic Apperception Test, a picture is presented and respondents are asked to make up a story about what they think is happening or may happen in the picture.
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The profitability index is
a. the ratio of net cash flows to the original investment. b. the ratio of the present value of cash flows to the original investment. c. a capital budgeting evaluation technique that doesn't use discounted values. d. a mandatory technique when capital rationing is used.
Firms can elect the fair value option for the following items: (1) bonds held to maturity, (2) available-for-sale securities, and (3) cash flow hedges. Which of the following is/are true?
a. Applying the fair value option to investments in debt securities classified as held to maturity results in accounting for the investments as if they were a trading security, with changes in fair value recognized in income each period. b. Applying the fair value option to available-for-sale securities results in reporting unrealized gains and losses from remeasurement to fair value in net income as fair value changes, instead of initially in other comprehensive income. c. Applying the fair value option to cash flow hedges results in reporting unrealized gains and losses from remeasurement to fair value in net income as fair value changes, instead of initially in other comprehensive income. d. all of the above e. none of the above
Which statement regarding introductions is incorrect?
a. In China, the surname comes first, and the given name last. b. All persons with a college degree are addressed as "Doctor" in Japan. c. Persons from Latin American countries often add their mother's maiden name to their surname. d. In Columbia, the title "Don" is added to a person's name to show respect.
Managerial decisions tend to be structured and unstructured.
Answer the following statement true (T) or false (F)