Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product?
A. sales
B. production
C. product
D. market
E. exchange
Answer: D
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Marketing managers continually make decisions based on assumed causal relationships. Because these assumptions may be justifiable, the validity of the causal relationships need not be examined via formal research
Indicate whether the statement is true or false
A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________
A) structure B) content C) medium D) channel E) format
The opportunity recognition process contains all of the following except:
A. reformation B. entrepreneurial alertness C. work experience D. networks
Morgan Company's budgeted income statement reflects the following amounts: SalesPurchasesExpensesJanuary$120,000 $78,000 $24,000 February 110,000 66,000 24,200 March 125,000 81,250 27,000 April 130,000 84,500 28,600 Sales are collected 50% in the month of sale, 30% in the month following sale, and 19% in the second month following sale. One percent of sales is uncollectible and expensed at the end of the year.Morgan pays for all purchases in the month following purchase and takes advantage of a 3% discount. The following balances are as of January 1: Cash$88,000 Accounts receivable* 58,000 Accounts payable 72,000 *Of this balance, $35,000 will be collected in January and the remaining amount will be collected in February.The monthly expense figures
include $5,000 of depreciation. The expenses are paid in the month incurred.Morgan's budgeted cash receipts in February are: A. $91,000. B. $113,090. C. $95,000. D. $113,640. E. $114,000.