Marginal utility is the:
A. sensitivity of consumer purchases of a good to changes in the price of that good.
B. change in total utility obtained by consuming one more unit of a good.
C. change in total utility obtained by consuming another unit of a good divided by the change
in the price of that good.
D. total utility associated with the consumption of a certain number of units of a good divided
by the number of units consumed.
Answer: B
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