In their battle for chocolate lovers, Godiva and Hershey's must divide the population into different categories of consumers, for example, luxury versus cost-conscious, those looking for a quick energy boost versus those looking for a gift for a loved one.
Answer the following statement true (T) or false (F)
True
As Godiva and Hershey's battle for chocolate lovers, they divide the population into a host of categories, for example, luxury versus cost-conscious consumers, service-oriented versus self-service consumers, those who purchase chocolates for a quick energy-boosting snack versus those who purchase it as a reward for a hard day's work or as a gift for a friend or loved one.
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