Discuss the Web 2.0 tools you might use when creating a Web site for a new business, and explain why you have chosen each tool.
What will be an ideal response?
I would want my brand to be immediately appealing to anyone who visited my Web site. I would place customer support links in an obvious place on the home page to encourage customer feedback. I would hire an employee to write a blog about the company's latest services and innovations, and would let customers subscribe to the blog. They could also subscribe to podcasts from the company's CEO, and RSS feeds that would alert them whenever our company was written about in the news. I would also set up a social networking site called "Fans of Company X" to spread the word about the brand. I would also consider offering a free product or service to get a customer "hooked." In order to get the free product, customers would have to fill out a form listing their name, email address, home address, and possibly age and gender. I would use this information to target the customer in future marketing.
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Fill in the blank(s) with correct word