In the FTC v. Warner-Lambert Pharmaceuticals case, a federal court ruled that:
a) the FTC could not impose any kind of corrective ad order on the company; b) the FTC could impose some corrective advertising requirements on Warner-Lambert, but not a “confession of past sins;” c) the FTC could prevent the company from advertising because the ads were unfair; d) the FTC could halt the company’s advertising because it exploited children.
B
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How did AT&T get exempt from the Sherman Antitrust Act?
What will be an ideal response?
The three functional research areas in advertising are (copy research), (media research), and
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT true in regard to the use
of extended examples? a. They are also called anecdotes. b. They allow the audience to linger on the vivid images created in the example. c. They need to fit together and be plausible in the eyes of the audience. d. You can use several in a row to demonstrate frequency.
According to Hofstede, the people of Japan, Venezuela, and Hungary live in a(n) culture
a) individualistic b) high power distance c) low power distance d) masculine orientation e) short-term time orientation