Which of the following is one of the important reasons for the high power of publicity as a form of promotion?
A. its news value and the frequency of exposure it generates
B. its ability to eliminate the problem of clutter
C. its ability to eliminate the problem of economies of scale
D. its lack of ability to generate word of mouth information
E. its lack of credibility
Answer: A
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Describe what is meant by the direct costs of a program (for example, a fire prevention program) and why it is important to distinguish direct costs from indirect costs.
What will be an ideal response?
With regard to the adoption process,
A. decision follows confirmation. B. awareness follows interest. C. interest is the first step. D. evaluation precedes trial. E. decision is the final step.
The primary lesson to be learned from the lawsuit brought by Microsoft's temporary workers in the 1990s is that:
a. it is safest legally to hire temp workers through a temporary staffing agency b. employers must provide benefits to all of their employees c. companies that use temp workers will often be deemed joint employers of those workers d. employers cannot arbitrarily exclude some employees from benefit plans by labeling them as temporary workers e. none of the above
A ________ cipher processes the input elements continuously, producing output one element at a time as it goes along
What will be an ideal response?