Differentiate between a product idea, a product concept, and a product image
What will be an ideal response?
A product idea is an idea for a product that a company can imagine itself offering to the market. A product concept takes the idea several steps further, with a detailed version of the idea stated in meaningful consumer terms. Finally, a product image is the way consumers perceive an actual or potential product.
You might also like to view...
When Jimi compares himself with the other guitar players he has heard and tried to determine how his work stacks up to theirs. He is engaging in which of the following?
A. social comparison B. rejection C. self-fulfilling prophecy D. self-denial
Jed Gillon is shopping in Target for a gift for his girlfriend. Gillon wants to buy something useful for his girlfriend because she just bought a new home. At what level of need awareness is Gillon?
A. Intermediate B. Postconscious C. Conscious D. Unconscious E. Preconscious
The Sign Garden purchased a large amount of photo paper on credit. The amount of the loan that remains to be paid (the liability) could be found on which financial statement?
a. income statement b. balance sheet c. cash flow statement d. debt ledger
Accounting information systems generate both monetary and non-monetary accounting information. List two examples of each type of accounting information