Describe the differences between presentations to convince and presentations to actuate. Provide an example of each type.
What will be an ideal response?
Presentations to convince attempt to affect audience thinking, while presentations to actuate attempt to influence audience behavior. In presentations to convince, the speaker intends to establish a positive relationship with the audience and to give them an approach to a controversial topic that they find easy to accept. The purpose is to change somebody’s mind one way or another. In presentations to actuate, the speaker wants to go further and change not just mind but behavior. The goal is to change not just what audiences think, but what they do about it.
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