Use the SMCR model to describe what happens when you watch TV
What will be an ideal response?
ANS: The source is the network or show producer. The message is the content of the show, which is encoded by the microphones and television cameras in the television studio. The channel is the chain of transmitters, satellite links and other equipment that convey the message to your home. Your television set is the decoder, and you – the viewer – are the receiver. If a TV ratings service is tracking your viewing habits, that's feedback. And noise could be bad weather that causes electronic interference or a neighbor's barking dog.
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__________ is noncritical free association to generate as many ideas as possible in a short time
Fill in the blanks with correct word
When an audience hears a message that is so threatening that they quit listening, the speaker has created what?
A. Co-orientation B. Defense avoidance C. Value fear D. Attitude appeal
The platform developed by digital strategy firm BSD for the It Gets Better Project was designed to get people to speak out about a specific issue. This is an example of what type of public relations objective?
a. influential b. motivational c. personal d. informational
Heba, an Egyptian woman visiting the United States, is surprised to find that she does not overhear many conversations as she walks along a city street. Heba's surprise is the result of a difference in the norm for ________.
A. dressing B. religious expression C. comportment in public D. shopping