According to Harvard Business School professor Michael Porter, strategic positioning means _____ to achieve sustainable competitive advantage.
A. aggressive growth
B. distinctive positioning
C. collaborative planning
D. strategic alliances
E. retrenchment
B. distinctive positioning
According to Porter, strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. "It means," he says, "performing different activities from rivals, or performing similar activities in different ways."
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________ refers to the portion of the customer's purchase that a company gets in its product categories
A) Value proposition B) Share of customer C) Brand equity D) Customer lifetime value E) Customer equity
The differences between strategic planning and operational planning are primarily ______.
a. time frame and management level involved b. time frame and expense c. company type and management level involved d. company type and expense
Past behavior of demand is indicative of its future behavior, therefore past demand data can be used to construct demand forecasts. This statement is the underlying principle of the ______ method.
A. causal B. market research C. time series analysis D. Delphi
All the following are negative aspects of working in groups EXCEPT
A) there can be a lack of coordination. B) it is time-consuming. C) participants may be afraid to contribute. D) it is more difficult to catch errors.