Why should a writer evaluate contents to be sure they achieve their purpose and outcome, and what should the writer look for during the evaluation process?
What will be an ideal response?
Answer: As a first step in the evaluating process, reread the entire document from the audience's perspective. Think about the analysis stage of the ACE process and the purpose and outcome you identified for the communication. Ask yourself if the document has the right information and the right approach to achieve your goal:
• Are your purpose and your main point clear? Underline your purpose and main point. If you cannot find explicit statements to underline, you need to revise your draft.
• Have you provided all the information you need to support your purpose? Consider all the pieces of information you believe your audience will need to know and mark each of them in your draft. If any information is missing, revise. If you cannot imagine what your audience will need to know, ask friends or colleagues to provide feedback.
• Will the organization of that information make sense to the audience? Read the topic sentences of each paragraph. Does each topic sentence identify the main idea of the para-graph? Do the details of the paragraph relate to the topic sentence? Does the progression from one topic sentence to the next seem logical?
• Is the message persuasive enough to be successful? If your message is intended to be persuasive, identify key objections your audience may have. Also identify audience benefits.
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