Explain marketplace equity, reseller equity, brand equity, and channel equity
What will be an ideal response?
Marketplace equity represents the value that a customer firm receives from acquiring a particular supplier's product or service through a particular reseller in its local trade area. Marketplace equity is a joint result of reseller equity and brand equity.
Reseller equity is the value of acquiring a supplier's offering from a particular reseller versus other authorized resellers in the local trade area.
Brand equity is the value of acquiring a particular supplier's offering versus other competing suppliers' offerings.
Channel equity captures the value a reseller receives from the channel offering a supplier provides. Significantly, channel equity may consequently contribute to reseller equity.
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When we carefully craft a response designed to serve a particular purpose, we are offering what type of feedback?
A. low monitored B. immediate C. delayed D. high monitored
Which of the following is true for the retail industry?
A) Discount stores and catalog showrooms are competing for the same customers. B) Upscale retailers see a decline in sales as middle-market retailers thrive. C) Small, specialized retailers are crowding out larger, more diverse retailers. D) Store retailing sees no competition from non-store retailing. E) Discount stores are not doing as well as middle-market retailers.
A practice in which an organization sells its IT resources and leases them back is called ___________________________________
Fill in the blank(s) with correct word
Kelly, who is on Team A, constantly complains and criticizes her team members; she is playing the role of detractor
Indicate whether the statement is true or false