Briefly explain the view of the social scientific approach and the types of research methods often used in data collection by social scientists.

What will be an ideal response?


The social scientific approach views the world as objective, causal, and
predictable. Researchers work to describe communication activity and to discover
connections between phenomena or causal patterns. This approach tends to employ
laboratory experiments and questionnaires/surveys and works to find precise
measurements of behavior, with the emphasis on statistical numerical analysis of the
data collected.

Communication & Mass Media

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Communication & Mass Media