Explain the differences among the terms brand, brand name, brand mark, trademark, and service mark.
What will be an ideal response?
A brand is a name, term, symbol, design, or combination of these that identifies a seller's products and differentiates them from competitors' products. A brand name is that part of a brand that can be spoken. The brand mark is the part of the brand that cannot be spoken--a picture, logo, special decoration, or design.
A trademark is a legal term indicating the owner has the exclusive right to use the brand name or other identifying mark; others are prohibited from using the brand without permission. A service mark performs the same functions as a trademark but for services.
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In the case of NAIC codes, three digit codes define:
A) a product class. B) an industry. C) a product type. D) product variants.
Yelk Garage uses time and materials pricing. It is setting prices for next year using the following information: Labor rate, including fringe benefits$50per hourAnnual labor hours 3,350hoursAnnual materials purchases$825,000 Materials purchasing, handling, and storage$41,250 Overhead for depreciation, taxes, insurance, etc.$67,000 Target profit margin for both labor and materials 20% What should Yelk set as the materials markup per dollar of materials used?
A. 35%. B. 20%. C. 25%. D. 5%. E. 30%.
Write a vision for your future company. Then evaluate that vision against what you have learned about a good vision statement.
What will be an ideal response?
If either the goods or their tender fails to conform to the contract in any respect, the buyer or lessee must reject all of the goods
a. True b. False Indicate whether the statement is true or false