The manager of a luxury car rental company has noticed that demand for rentals is highly dependent on the state of the national economy. When the economy is performing well, she experiences lots of demand. However, when the economy is poor, she experiences very little demand. This demand pattern is likely an example of?

a. Trend
b. Seasonality
c. Cyclical
d. Random variation


c. Cyclical

Business

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Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?

A) brand novelty B) brand salience C) brand excitement D) brand surprise E) brand edginess

Business

How are work samples used?

What will be an ideal response?

Business

An area where nondisplayed items are stocked is _____ space

a. merchandise b. customer c. selling d. personnel

Business

Which of the following can result from improving quality?

a. higher customer satisfaction b. higher costs c. reduced compliance d. loss of market share

Business