There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?

What will be an ideal response?


Students should explore brand identity, cost savings in production and placement, convergence of tastes, and other areas of the marketing mix.

Business

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Which of the following sentences reflects the use of active voice?

a. The new product line was developed by the Research and Development department. b. The secretary was promoted by her supervisor to an assistant position. c. The land developer signed the contract yesterday. d. It was determined that sales have fallen significantly.

Business

A group of new medical school students were told Look to your right and look to your left. Only one of you will still be here in two years. This is an example of using ________ to build rapport

A) a metaphor B) personalized statistics C) a personal anecdote D) an analogy

Business

Training for supervisors and managers on ADA should address areas like:

A. who is covered under ADA. B. what accommodations are reasonable. C. how to interact with someone requesting accommodation. D. all of these.

Business

Which of the following is a problem associated with dirty data?

A. Incorrect data B. Duplicate data C. Violates business rules D. All of these

Business