A document designed to convince a client or management of the merits of a public relations plan is called a ________

A) proposal
B) prospectus
C) pitch letter
D) presentation
E) protocol


Answer: A

Communication & Mass Media

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Transparencies are effective only with an audience of about______

Fill in the blanks with correct word

Communication & Mass Media

In his speech to his gender communication class, Bo says that he has a roommate whose sexual preference is homosexual. Is this a correct use of terms?

A. Yes; homosexuality is considered a sexual preference. B. No; sexual orientation is the preferred term over sexual preference. C. No; Bo should call his roommate "gay" rather than "a homosexual." D. Yes; Bo correctly used the more formal term "homosexual" rather than slang.

Communication & Mass Media

You can reduce the chances of groupthink by following a formal decision-making procedure that encourages members to disagree and evaluate one another's ideas

True False

Communication & Mass Media

What are the four steps in brainstorming?

What will be an ideal response?

Communication & Mass Media