What method do journalists typically use to pinpoint a certain issue?

a. Six questions technique
b. Policy technique
c. Delphi technique
d. Nominal group technique


A

Communication & Mass Media

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What does arrangement refer to relative to web copywriting?

a. how the copy points work together, like a musical arrangement b. the way copy is distributed on the pages so they link effectively to other information c. how the copy and illustrations/videos sit on the page so they are aesthetically pleasing d. the layout of the website pages, as in a navigation map

Communication & Mass Media

In modern studies of conflict, conflict styles originate:

a. In a continuum that moves along a single dimension. b. In two distinct dimensions that create a grid with those styles. c. a and b are true. d. None of the above.

Communication & Mass Media

According to the text, which of the following best summarizes the current research on the

relationship between media exposure and body dissatisfaction among women?

a. Some studies indicate that there is definitely a connection, but several scholars don’t believe that connection is very large. b. There is a strong causal connection between the two variables. c. After nearly 100 studies on this topic, the literature reveals that there is virtually no connection between the two variables. d. There is a strong connection between the variables but it is much larger for males than females. e. The connection is dependent upon the level of sensation seeking for the individual viewer. High sensation seekers are more affected than low sensation seekers.

Communication & Mass Media

For the first time, a retail manager is designing slides for a computer-assisted presentation to accompany her training session. She should avoid

a. using the same old templates provided by the software. b. trying to create charts or tables. c. including too many visuals and graphics. d. putting only one thought on each slide.

Communication & Mass Media