There are two broad categories of channels: direct and indirect channels
Indicate whether the statement is true or false
TRUE
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Which of the following statements best describes the state of the marketing research industry in the 1950s?
A) There was "no sense of industry." B) Marketing research was needed for survival. C) There were quite large "behemoths" that operated around the globe with revenues in excess of $1 billion. D) The industry was composed of many small, privately owned firms that didn't report their revenues. E) both A and D
What is a price differential and how is it computed? What information does a price differential provide to an analyst?
Advertising expense appears as a selling expense on the income statement
Indicate whether the statement is true or false
In an independent vertical marketing system, _____
a. successive stages of production and distribution are jointly owned b. manufacturers seek out wholesalers, who seek out retailers to stock and sell products c. two channel members can perform all production and marketing functions d. marketing operations are franchised