Which of the following statements about artificial intelligence (AI) in marketing is most accurate?
A. The use of AI in marketing should be avoided until it is proven successful.
B. AI can create customer value by delivering better service to customers.
C. Most firms have exhausted the use of AI with customers.
D. AI can be helpful in some aspects of marketing but should not be used with customers directly.
E. AI should only be used by firms whose target market is Millennials.
Answer: B
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Performance of audit procedures at an interim date causes the risk of material misstatement occurring between the interim date and the end of the year to do which of the following?
a. Decrease. b. Increase. c. Remain the same. d. Become more difficult to ascertain.
Which quote is most representative of a participative leadership style?
a. “You are all going to be so thrilled when you see what projects that I have set in place for the next few weeks. I went ahead and made a list of benefits that each project will surely create for our company.” b. “I have made quite a few changes to the company’s objectives for next quarter, and I expect that everyone will be prepared and ready to implement all changes by the end of next month with no delay.” c. “Now that I have shared my ideas with you all, I would like to spend a few minutes answering any questions you may have.” d. “Feel free to form your own groups for this project. You are more than welcome to make the final decision as long as you stay within the budget.”
What is the underlying purpose of a trade show?
A) providing training to employees B) announcing changes in firm management C) sharing information about a specific topic D) connecting firms with potential buyers E) testing new products during the development process
Marigold enjoys where she works and feels she has the same values and attitudes as her company. This is an example of what type of human capital?
a. Rareness b. Imitability c. Importance d. Value