Which of the following is not a question managers should ask before deciding whether social relationships will work for a specific brand?
a. Is the brand set up for engagement?
b. If the traditional brand participates in social media, where should the brand be?
c. How can the brand’s profiles be developed in such a way as to reflect the brand’s personality?
d. How can the brand deleverage the fan sites to better meet its objectives?
e. How can the brand integrate its social network presence into other campaign components?
d. How can the brand deleverage the fan sites to better meet its objectives?
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To recapture markets plost in the 1970s, which of the following was NOT something top management asked production and operations managers to do?
a. fire workers b. increase productivity c. improve quality d. cut costs e. become more efficient
A manager in human resources can advise a production manager on how to conduct performance appraisals, but cannot order the person to do so. This is known as ____________________ authority.
Fill in the blank(s) with the appropriate word(s).
A violent crime is:
a. one in which physical force is used b. one in which no physical force is used c. one in which no other party is harmed d. one in which no minors are involved e. none of the other choices are correct
Hill Town Motels has $5 million of debt outstanding with a coupon rate of 12%. Currently, the yield to maturity on these bonds is 14%. If the firm's tax rate is 40%, what is the after-tax cost of debt to Hill Town Motels?
A) 5.43% B) 11.2% C) 8.4% D) 5.6%