According to the text, an alternative approach to pan-cultural scales is to ________
A) use only open-ended questions
B) avoid survey research and do only qualitative interviews
C) use demographic questions only
D) use continuous rating scales
E) use descriptors the respondents provide themselves
E
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A trade discount is:
A. A reduction in selling price below the list price. B. A term used by a seller to describe a cash discount granted to customers for prompt payment. C. Also called a rebate. D. A term used by a purchaser to describe a cash discount given to customers for prompt payment. E. A reduction in price for prompt payment.
Which of the following methods involves calculating an average beta for comparable firms and using that beta to determine a project's beta?
A. Risk premium method B. Pure play method C. Accounting beta method D. CAPM method E. Discounted cash flow model
Which of the following kinds of planners generally tend do very poorly in business, even if they do manage to get their firms started?
A. Habit-based planners B. Critical-point planners C. Comprehensive planners D. Opportunistic planners
A primary key that consists of more than one attribute is called a:
A) foreign key. B) composite key. C) multivalued key. D) cardinal key.