Outcome measures are usually not evaluated in most PR campaigns due to the following reasons, EXCEPT:
a. It's an added expense many clients don't want to incur.
b. It's difficult to measure individual behavior change and/or changes withinthe community
c. PR practitioners are highly skilled in assessing outcome measures.
d. When a campaign is done, PR practitioners are usually well on their wayto another project.
c
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A ________ is a combination of news releases, publicity photos, and video clips about a particular event or a product
a) media kit b) media alert c) pull quote d) mat alert
Which step of the listening process involves deciding what to do with the information?
a. understanding b. evaluating c. resolving d. selecting
Reasoning by cause proceeds by __________.
A. using specific instances to infer a general conclusion B. showing how one thing influences or brings about another C. inferring that facts or opinions from a reliable source are accurate and trustworthy D. using a powerful story to lead the audience to the conclusion one wants to support
According to the text, which of the following characteristics is NOT typically associated with some type of social stigma?
A. having HIV B. being homeless C. being alcoholic D. having cancer