Almost everyone in advertising agencies wants to be part of the creative team, coming up with potential award-winning ads. What admonition needs to be considered when creating advertisements and why?
What will be an ideal response?
Creativity should not overshadow the message. Whatever the execution style, the advertisement must be able to attract the audience's attention, provide a reason for the audience to spend its time viewing the advertisement, and accomplish what it set out to do.
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Phil cheated on Dani. Dani forgives him because he has never cheated on her before or even flirted with others. Dani is using ______.
A. consensus B. consistency C. distinctiveness D. hedonic relevance
Short-term investments have higher maturity risks than long-term investments.
Answer the following statement true (T) or false (F)
If the equation E(ri) = rf + (rf + [E(rm) - rf] × ?i) is the linear equation for the Security Market Line, what portion represents the market risk premium for a stock that does not have a beta of 1.0?
A) ?i B) [E(rm) - rf] C) rf D) ?i ? [E(rm) - rf]
The communication objective in any crisis management strategy should depend upon the stage of the crisis.
Answer the following statement true (T) or false (F)