Describe the three "moments of truth" that marketers focus on when attempting to enhance customer-brand encounters.
What will be an ideal response?
The first moment of truth (FMOT) is the incredibly short window of three to five seconds after a shopper first encounters a product on a store shelf. In these precious moments, marketers must appeal to shoppers' senses, values, and emotions to convert them into customers.
The second moment of truth (SMOT) is the actual experience a customer has with a product once he or she buys it and returns home.
The Zero Moment of Truth (ZMOT) is the moment when a customer uses a digital device to begin learning about a potential purchase.
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The underlying thesis of ethical relativism DOES NOT imply that
A. in a multinational company, application of ethical relativism equates to multiple sets of ethical standards. B. a company that adopts the principle of ethical relativism and holds company personnel to local ethical standards necessarily assumes that what prevails as local morality is an adequate guide to ethical behavior. C. when there are cross-country or cross-cultural differences in ethical standards, it is appropriate for ethical standards in a company's home market to take precedence over what the local ethical standards may be. D. according to the ethical relativism school of thinking, a "one-size-fits-all" template for judging the ethical appropriateness of business actions and the behaviors of company personnel does not exist. E. there are few absolutes when it comes to business ethics and thus few ethical absolutes for consistently judging a company's conduct in various countries and markets.
Why is the computation of cost of capital likely to be higher under the Fama-French model than the CAPM?
A) The Fama-French model does not use the difference in the return on a portfolio of small. B) The Fama-French model does not use return on the value-weighted market portfolio. C) The CAPM does not measure the market correlation. D) Fama-French has two additional factors.
The purpose of economic analysis is to gain an insight into the underlying health or vitality of the economy and to formulate expectations about future security prices
Indicate whether the statement is true or false.
A broker/agent has a duty to provide legal advice to clients
Indicate whether the statement is true or false